Canadian Cancer Society
Crafted and collaborated on campaign assets for Smoke Free Curious, a campaign led by Canadian Cancer Society.
Agency ︎︎︎ Art & Science
Creative Director︎︎︎Josiane Marquis
Role︎︎︎ Art Direction, Asset Creation
#IamQuitting
Expanding off of the core brand visuals for Smoke Free Curious, we created a series of animations and promotional material to promote a smoke free lifestyle. We aimed to create a positive perspective around quitting — celebrating small wins and quitting milestones. We established this through uplifting visuals and an overall tone that feels not only positive, but inviting and celebratory.
Quit Contest
To promote a sense of community that uplifts and encourages eachother to quit, we created visuals for a Quit Contest. The visuals, commenting on the the feeling of celebration and pride when reaching each milestone.
Reel Talk
Created a series of reels, showcasing the evolution from defeatist thinking to believing in yourself.
Created a series of reels, showcasing the evolution from defeatist thinking to believing in yourself.
Additional Assets
Additional digital screens and social media posts to help ‘light up positivity, not pressure’, and guide users to helpful resources fueled by curiousity.
