Canadian Cancer Society
Crafted and collaborated on campaign assets for Smoke Free Curious, a campaign led by Canadian Cancer Society.
Creative Director︎︎︎Josiane Marquis
Role︎︎︎ Art Direction, Asset Creation
#IamQuitting
Expanding off of the core brand visuals for Smoke Free Curious, we created a series of animations and promotional material to promote a smoke free lifestyle. We aimed to create a positive perspective when it comes to quitting — celebrating small wins and milestones. We established this through uplifting visuals and an overall tone that feels not only positive, but inviting and celebratory.
Expanding off of the core brand visuals for Smoke Free Curious, we created a series of animations and promotional material to promote a smoke free lifestyle. We aimed to create a positive perspective when it comes to quitting — celebrating small wins and milestones. We established this through uplifting visuals and an overall tone that feels not only positive, but inviting and celebratory.
