Canadian Cancer Society
Crafted and collaborated on campaign assets for Smoke Free Curious, a campaign led by Canadian Cancer Society.
Agency ︎︎︎ Art & Science
Creative Director︎︎︎Josiane Marquis
Role︎︎︎ Art Direction, Asset Creation
#IamQuitting
Expanding off of the core brand visuals for Smoke Free Curious, we created a series of animations and promotional material to promote a smoke free lifestyle. We aimed to create a positive perspective around quitting — celebrating small wins and quitting milestones. We established this through uplifting visuals and an overall tone that feels not only positive, but inviting and celebratory.
