Embark
Created a series of creative concepts for Embark, a Canadian not-for-profit providing RESP and finanical support for parents.
Creative Director︎︎︎Josiane Marquis
Copywriter︎︎︎Marcus Hildebrandt
Role︎︎︎ Art Direction, Asset Creation
Creative Director︎︎︎Josiane Marquis
Copywriter︎︎︎Marcus Hildebrandt
Role︎︎︎ Art Direction, Asset Creation
The Creative Goal
Building off of the Embark brand, we developed a series of creative concepts for digital brand awareness and conversion. The main goal—develop creative concepts that elevate the current brand design while placing the child at the centre of the messaging, rather than the parents.
Moving away from the flat, 2D graphics of the past, these concepts bring a more playful spirit to the brand, bringing the viewer into a 3D “child’s world”.
Please note that this is concept work, not final designs.
Building off of the Embark brand, we developed a series of creative concepts for digital brand awareness and conversion. The main goal—develop creative concepts that elevate the current brand design while placing the child at the centre of the messaging, rather than the parents.
Moving away from the flat, 2D graphics of the past, these concepts bring a more playful spirit to the brand, bringing the viewer into a 3D “child’s world”.
Please note that this is concept work, not final designs.
Concept 01 | Whatever They Want to Be
Our first concept Whatever They Want to Be, hightlights the notion of finanical support and guidence reguardless of what a child chooses as their future career.
Merging playful copy and bold, friendly graphics, this concept elevates the brand experience, and brings the viewer into “the child’s world,” while it’s diversity allows for endless possibilities.
Our first concept Whatever They Want to Be, hightlights the notion of finanical support and guidence reguardless of what a child chooses as their future career.
Merging playful copy and bold, friendly graphics, this concept elevates the brand experience, and brings the viewer into “the child’s world,” while it’s diversity allows for endless possibilities.
Concept 02 | Piggy Banks
Our second concept Piggy Banks expands off of concept 01 and introduces a mythical ‘mascot’ figure Piggy Banks. Piggy Banks‘ swoops in to allow children’s dreams to come true with an Embark RESP.
Taking from 3D generated assets within the Embark brand, we experienmented with AI tools to create a mascot that felt like a friendly, wise personified version of a piggy bank.
Our second concept Piggy Banks expands off of concept 01 and introduces a mythical ‘mascot’ figure Piggy Banks. Piggy Banks‘ swoops in to allow children’s dreams to come true with an Embark RESP.
Taking from 3D generated assets within the Embark brand, we experienmented with AI tools to create a mascot that felt like a friendly, wise personified version of a piggy bank.
Concept 03 | Money Makes Money
Our third concept Money Makes Money, uses a simple child-like metaphor to explain RESPs. The design is playful and fun, while remaining educational and true to Embark brand.
Our third concept Money Makes Money, uses a simple child-like metaphor to explain RESPs. The design is playful and fun, while remaining educational and true to Embark brand.
