GraceMed

 

Brand and content work for GraceMed︎︎︎, a leading healthcare provider specializing in plastic surgery, dermatology, medical aesthetics, and functional medicine.

Agency︎︎︎ Art & Science
Creative Director︎︎︎ Josiane Marquis
Role︎︎︎ Art Direction, Asset Creation 

Creative Goal 
Building off of the shapes and organic nature of the GraceMed brand, Art & Science crafted a new brand identity and website that felt welcoming, calm and rooted in their goal of providing inclusive care to all regardless of race, age, gender, ethnicity and body type. My role in this process involved aiding in content, art direction and UI.

Photographic Art Direction   
To demonstrate the inclusive nature of GraceMed, we aimed for a photography style that is diverse, confident and empowering. We selected images that reflected real people and kept inclusivity at the forefront. No airbrushed models, real genuine people that reflect GraceMed clients. The result—a collection of over 100 images that feels inclusive, natural and inspiring.