Jack’s Flight Club

*More coming soon! 

Logo, social and web work for Jack’s Flight Club, an email newsletter and mobile app focusing on helping subscribers find cheap flights deals. 

Agency︎︎︎ Art & Science
Creative Director︎︎︎ Kendra Schumacher
Role︎︎︎ Art Direction, Content Creation, Logo Design 

Paid Ads and Website
To increase brand interaction and recognition, Jack’s Flight Club tasked us with designing a series of paid ads along with a complimentary website redesign. With the goal of attracting young, savvy travellers, the paid ads took on a bold, collage-like approach that felt youthful and punchy while staying true to their values (Trusted. Rebellious. Real. Belonging). For the website we improved user flow and prioritized an experience that can be ‘booked on the go,’ while creating a refined visual look that feels aligned with the new ad direction and elevated brand experience.

Logo Redesign   
With a new visual ad strategy and website design, the logo did not feel aligned with the modern progression of the brand. Therefore, we were tasked to evolve the current logo into a style that felt mature, while still prioritizing recognizability and continuity with the current brand. To help achieve this we opted for a confident and contemporary feel with a strong, yet friendly typeface and an airplane icon that felt more refined with simple lines and reduced detail.