The Fertility Partners
The Fertility Partners, experts in fertility care within Canada tasked Art & Science to aid in visual identity and design for their multiple clinics. The goal— create thoughtful and sensitive designs that embody and symbolize the fertility journey.
Agency︎︎︎ Art & Science
Team︎︎︎Josiane Marquis
Role︎︎︎ Art Direction, Asset Creation
Generation Fertility
Expanding off a established brand design, I designed and created a series of digital designs rooted in fertility-evoking imagery.
Expanding off a established brand design, I designed and created a series of digital designs rooted in fertility-evoking imagery.
The Strategy + Goal
Like botanicals, fertility allows individuals to flourish and grow with the right expert care. The abstract nature of the imagery, allows for inclusivity and interpretation, while also loosely resembling reproductive systems. The result—eye-catching designs with pops of vibrant, blooming botanicals.
ReproMed
www.repromed.ca ︎︎︎
Expanding off the ReproMed brand design developed by Art & Science, I helped design the website and further develop the clinic’s online presence through social and digital assets.
The Strategy + Goal
Create a calming and organic website, while highlighting key information within a complex information system. Fertlilty is a complex and highly individualized process, therefore startegic design choices were considered to help guide potential clients and generate a sense of trust. Additionally, like Generation Fertility, I designed the site and assets with inclusivity and diversity in mind.
www.repromed.ca ︎︎︎
Olive Fertility
Heavily inspired by the natural beauty and lush botanticals of Vancouver Island, in which the clinic is located, I created a series of digital assets for Olive Fertility rooted in both the natural world and the fertility sector. Through specific and intentional image selections and design we were able to effectively generate new leads and amply online presence.
Nestr
Leveraging the Nestr brand, I created a series of campaign assets for the Nestr website launch with an art direction centred around the female pelvis as a symbol of fertility, empowerment and autonomy. In addition to campaign development, I designed and helped visually translate the message of the brand with a clean and modern website.
Origin Sperm Bank
Helped build the branding for Origin Sperm bank.
Helped build the branding for Origin Sperm bank.
Inspired by botanicals, I contributed to devloping a brand identity, website and brand system that is modern, inviting, calm and inclusive.
